The Cost of Waiting
From:
Scott P. Scheper
Rancho Santa Margarita, California
Saturday, 9:53 a.m.
Dear Friend,
I want to tell you a war story. I want to tell you this war story because it could save you tremendous amounts of pain along your journey as a writer. In fact, this story changed my entire perspective on taking action versus waiting for the "perfect moment."
It's June 18, 1815. The fate of Europe hangs in the balance. Marshall Grouchy, one of Napoleon's most trusted commanders, stands with 33,000 French troops at his disposal. The morning air is thick with gunpowder, and in the distance——the unmistakable sound of cannon fire echoes across the Belgian countryside.
Grouchy has one critical mission: Prevent the Prussian army from joining forces with Wellington's troops at Waterloo.
His subordinates are begging him to march toward the sound of battle. His instincts tell him to move. Every military principle he's learned screams "Attack!"
But Instead, He Hesitates!
He calls a council of war. He debates. He considers. He waits. His officers are practically pulling their hair out. "The cannons, sir! We must march to the sound of the cannons!" But Grouchy remains frozen, trapped in analysis paralysis.
"What if we're wrong?" he thinks. "What if this is a feint? What if we're making a mistake?" And in those precious hours of inaction, the entire French Empire slips away. The Prussians join Wellington, and Napoleon suffers his final, devastating defeat.
Two hundred years later, military historians still point to this moment——this fatal hesitation——as the decision that changed the course of European history. Now, you might be wondering what this has to do with you and your journey as a writer.
You see, I've spent the past year watching people make the exact same mistake Grouchy made. Not on a battlefield, but in their writing careers. They hear the cannons——the clear signals that they should take action:
Their soul screaming to share their message
Their expertise begging to be turned into a book
Their desire for freedom from the 9-5 grind
And yet, just like Grouchy, they hesitate.
They call their own council of war: Is this the right time? What if my idea isn't good enough? Maybe I should wait until I have more savings. What if no one buys my book? I'll start when life is less busy. Let me tell you something I learned the hard way...
The Cost of Waiting Is Far Greater Than You Think.
When I first started the Antinet movement, I was making exactly $0 per month. I had left my high-paying CMO position. My mom thought I was crazy. Everyone advised me to "play it safe" and get another corporate job.
But I knew one thing: Every month I waited was another month of potential impact and income lost forever.
Think about this: If you start now you could have a profitable and sustainable analog knowledge business that fuels the life of your dreams. One where you make upwards of $10,000 per month from writing, creating, thinking.
But if you wait——If you hesitate like Grouchy——you're not just losing a month of potential $10,000 revenue. You're losing:
The compound effect of that revenue over time
The readers who needed your message this month
The momentum that comes from taking decisive action
The confidence that comes from seeing real results
Listen: When I launched my writing incubator Write to Freedom in January, the investment was significantly lower than it is today. Why? Because as we've continued to refine the system, add more value, and generate more results, the investment has naturally increased.
And it will continue to increase.
Think about it: Everything in the world is getting more expensive by the day. Knowledge businesses are no different. The longer you wait, the more it will cost to get started.
The cost of the program isn't the real issue. The real cost is the revenue you're not generating while you wait. Let me break this down mathematically:
Every month you wait is $10,000 in potential revenue you'll never get back. That's $120,000 per year. In five years? That's $600,000 lost to hesitation.
I'm going to be brutally honest with you...
I can't guarantee the current investment price will be the same in January 2025. What I can guarantee is that if you join now, you'll be grandfathered in at today's rate for as long as it takes to reach $10,000 per month.
I will personally work with you until you're generating $10,000 in monthly recurring revenue—Guaranteed. Period.
That's right——I will personally work with you until you're generating $10,000 in monthly recurring revenue——guaranteed. No matter how long it takes.
But you must take action now.
I've created a detailed 44-minute video that breaks down exactly how this works:
In this video, I break down exactly how this business model works and how you can implement it in your own writing career.
I like to work with each of my people personally——which means——I have a limited capacity of how many people I can bring on under my wing. I cannot bring loads of people all at once. So I'm not sure yet when I'll be writing about this again.
For this reason——I would like to implore you to watch the following video ASAP:
Warm regards,
And always remember,
To stay crispy, my friend.
Scott P. Scheper
"A Man Who Knows The Cost Of Waiting!"
P.S. This email is going out to over 22,000 people now. I have only a few spots left to work with me in my writing incubator. Therefore——if you want me to personally help you write and launch a book that brings in an additional $10,000 per month in recurring revenue——guaranteed, then please watch the above video today.
And I'm so confident in this approach that I'm offering a seemingly insane guarantee:
That guarantee is this: If you are accepted into Write to Freedom, I will personally work with you until I get you to $10,000 in monthly recurring revenue. So go ahead——watch the video above now.
