Results From My Facebook Ads Test

From:
Scott P. Scheper
Orange County, California
Thursday, 5:53 p.m.

Dear Friend,

I launched a new Facebook ad campaign yesterday and it feels good.

My expertise is in paid advertising, and for the past four years, I have not spent a single penny on paid advertising.

I've decided to change that going into 2024.

I launched a new Facebook ad campaign yesterday, and I'd love to share the results with you so far.

I'm doing something called "Dry Testing." I'm advertising something that I do not expect to have a high conversion rate in terms of sales. Instead, I'm focused on the conversion rates of the ad creatives and the landing page I'm using.

The performance on these two things will inform the messaging I use for two other techniques I have planned, which will further indoctrinate cold traffic——which will get people to Know, Like, and Trust me (subscribers of The Scott Scheper Letter should refer to Issue No. 2).

I'm going to share five different ad creatives with you, and I want you to guess the winner.

I am going to blur out the ad copy and other details because I don't want to spoil a surprise that I'll be mailing to your doorstep in the second week of January.

(I'll only be mailing the people I have the mailing address of——which are those who have purchased any of my books or my physical monthly newsletter.)

Anyway, here are the ads...

Guess the winner:

Variation A:

Variation B:

Variation C:

Variation D:

Variation E:

Can you guess which one was the winner?

(I'll tell you the winner in the "P.S." section below.)

If you're a student of copywriting (that is, a student of human nature), then you will not be surprised by which variation won.

And if you like me sharing test data from my marketing campaigns with you, then you'll love The Scott Scheper Letter. In Issue No. 12 I shared something that is a game-changer if you want to grow your email list.

Here's a photo of what I shared in Issue No. 12:

(It's only fair to subscribers of The Scott Scheper Letter that I blur out the two variations.)

To get a free 30-day trial of my physical monthly newsletter, The Scott Scheper Letter, click below:

www.scottscheper.com/free-trial

Don't forget to check out the P.S. section below for the winner.

Warm regards,

And always remember,

To stay crispy, my friend.

Scott P. Scheper

"A Man Who Tests"

P.S. Variation D was the winner. Why, you ask? One word: Attention ("A.I.D.A."). Sex sells. "Sexy Drawing Girl" generated a Link-Click CTR of 2.30% and a Cost per Acquisition ("CPA") of $3.15.

With more testing, I should be able to vastly improve these results.

Second place was Variation A (it's a beautiful freaking photo, and I have many more like it to now test.) Variation A brought in a Link-Click CTR of 1.15% and a CPA of $4.38. Not terrible for a start.

If you want more testing data from my marketing campaigns——as well as the best knowledge in the world about learning, writing, reading, and marketing——then subscribe to The Scott Scheper Letter here: www.scottscheper.com/free-trial